Welcome

The Storybook Cavalcade Parade is presented annually by the Iron County Event Center and Iron County Fair in Cedar City, Utah. As one of the largest children’s parades of its kind in the Intermountain West, the parade brings together families, businesses, organizations, and community members to create a magical experience for children throughout Southern Utah.

The Storybook Cavalcade Parade features professionally designed floats inspired by beloved storybook characters and themes. Through sponsorship support, these floats are maintained, repaired, stored, and brought back to life year after year for the community to enjoy.

Businesses and organizations have the opportunity to sponsor a float and receive recognition for a five-year period. Sponsorship funding directly supports costumes, float upkeep, maintenance, transportation, and parade  operations that help keep this treasured community tradition alive

We would be glad to explore how we can customize a sponsorship package that best suits your needs. Please feel free to reach out to us at 435-477-8380 or fair@ironcountyut.gov.

Thank you for helping bring imagination, creativity, and lasting memories to families throughout our community.